Frank, Thomas and David Mulcahey. 1997. “Consolidated Deviance, Inc.” Pp. 72–78 in Commodify Your Dissent: Salvos from The Baffler, edited by Thomas Frank and Matt Weiland. New York: W. W. Norton & Company.

Book Theme: 

In this clever and all-too-true piece of satire, Thomas Frank and David Mulcahey present the business strategy of the fictional company Consolidated Deviance, Inc., the “nation’s leader … in the fabrication, consultancy, licensing and merchandising of deviant subcultural practice.”